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    Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download

    131230_131230-StreamGate.pdf (92.39Kb)
    Access Status
    Open access
    Authors
    Teah, Min
    Date
    2009
    Type
    Working Paper
    
    Metadata
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    Citation
    Teah, M. 2009. Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download, Marketing Insights, Curtin University of Technology, School of Marketing.
    Faculty
    Curtin Business School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/34722
    Collection
    • Curtin Research Publications
    Abstract

    This study investigates the factors influencing downloading behavior of young consumers by examining their attitudes and intentions to download movies and TV series through Peer to Peer (P2P) networks. Regression analysis using data collected from 282 respondents revealed that both facilitating conditions and social factors were significant predictors of attitudes and intentions to download. These results have provided several insightful implications for marketers and policy makers in formulating strategies. New directions for future studies are also discussed.

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