Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download
| dc.contributor.author | Teah, Min | |
| dc.date.accessioned | 2017-01-30T13:45:14Z | |
| dc.date.available | 2017-01-30T13:45:14Z | |
| dc.date.created | 2009-11-23T20:02:04Z | |
| dc.date.issued | 2009 | |
| dc.identifier.citation | Teah, M. 2009. Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download, Marketing Insights, Curtin University of Technology, School of Marketing. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/34722 | |
| dc.description.abstract |
This study investigates the factors influencing downloading behavior of young consumers by examining their attitudes and intentions to download movies and TV series through Peer to Peer (P2P) networks. Regression analysis using data collected from 282 respondents revealed that both facilitating conditions and social factors were significant predictors of attitudes and intentions to download. These results have provided several insightful implications for marketers and policy makers in formulating strategies. New directions for future studies are also discussed. | |
| dc.publisher | School of Marketing, Curtin Business School | |
| dc.subject | Downloading behaviour | |
| dc.subject | Peer to Peer (P2P) networks | |
| dc.subject | Young consumers | |
| dc.subject | Facilitating conditions | |
| dc.subject | Social factors | |
| dc.title | Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download | |
| dc.type | Working Paper | |
| dcterms.source.volume | 2009018 | |
| dcterms.source.series | Marketing Insights | |
| curtin.accessStatus | Open access | |
| curtin.faculty | Curtin Business School | |
| curtin.faculty | School of Marketing |