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    Constituent market orientation and ownership of virtual marketplaces

    20254_downloaded_stream_242.pdf (139.5Kb)
    Access Status
    Open access
    Authors
    Love, Terence
    Tellefsen, B.
    Date
    2003
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Love, Terence and Tellefsen, Bryn. 2003. Constituent market orientation and ownership of virtual marketplaces. Logistics Information Management 16 (1): 8-17.
    Source Title
    Logistics Information Management
    Source Conference
    9th ANZSYS Australian and New Zealand Systems Conference - Monash University
    DOI
    10.1108/09576050310453697
    Additional URLs
    http://www.love.com.au/PublicationsTLminisite/2003/jlim_cmoovm_bt&tl.htm
    Faculty
    Division of Humanities
    Faculty of Built Environment, Art and Design (BEAD)
    Department of Design
    Remarks

    Originally published as:

    Love, Terence (2003) Constituent market orientation and ownership of virtual marketplaces, Logistics Information Management 16(1):8-17.

    The link to this article is:

    http://dx.doi.org/10.1108/09576050310453697

    URI
    http://hdl.handle.net/20.500.11937/34762
    Collection
    • Curtin Research Publications
    Abstract

    This paper applies new empirically based knowledge in the area of Constituent Market Orientation to a seven-element taxonometric model of Virtual Organisation. The most effective distribution of resources and management attention in the development of combinations of real and virtual business solutions is identified for each of the seven alternative configurations. The paper concludes with a list of key concepts that offer owners and managers of virtual organisations analytically based heuristics founded on cross-sectoral empirical research.

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