Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers
MetadataShow full item record
The paper examines the factors that influence Singaporean consumer's attitudes towards counterfeits of luxury brands. Data was collected from a convenience sample of postgraduate students of a large university using a self-administered questionnaire. Social influence, brand consciousness and price quality inference were found to significantly influence attitudes towards counterfeits of luxury brands. There is no significant relationship with personal gratification, value consciousness, and brand prestige. Attitudes towards counterfeits of luxury brands were found to influence purchase intention.
A link to the publisher version is available at: http://www.palgrave-journals.com/jt/journal/v17/n1/abs/jt200825a.html
Showing items related by title, author, creator and subject.
Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brandsPhau, Ian; Teah, Min (2009)The paper examines how social and personality factors influence Chinese consumers' attitudes towards counterfeits of luxury brands and how these two sets of variables influence purchase intention. It provides a profile ...
Teah, Min; Phau, Ian; Huang, Y. (2015)Purpose – This paper aims to examine the influence of social and personality factors on attitudes towards counterfeiting of luxury brands and purchase intention between China Chinese and Taiwan Chinese consumers. ...
To buy or not to buy a "counterfeit" Ralph Lauren polo shirt: the role of lawfulness and legality toward purchasing counterfeitsPhau, Ian; Sequeira, Marishka; Dix, Steve (2009)This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Convenience sampling method was employed and a self administered ...