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dc.contributor.authorPhau, Ian
dc.contributor.authorTeah, Min
dc.contributor.authorLee, Agnes
dc.date.accessioned2017-01-30T13:46:11Z
dc.date.available2017-01-30T13:46:11Z
dc.date.created2009-04-06T20:02:09Z
dc.date.issued2009
dc.identifier.citationPhau, Ian and Teah, M. and Lee, Agnes. 2009. Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers. Journal of Targeting, Measurement and Analysis for Marketing. 17 (1): pp. 3-15.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/34856
dc.identifier.doi10.1057/jt.2008.25
dc.description.abstract

The paper examines the factors that influence Singaporean consumer's attitudes towards counterfeits of luxury brands. Data was collected from a convenience sample of postgraduate students of a large university using a self-administered questionnaire. Social influence, brand consciousness and price quality inference were found to significantly influence attitudes towards counterfeits of luxury brands. There is no significant relationship with personal gratification, value consciousness, and brand prestige. Attitudes towards counterfeits of luxury brands were found to influence purchase intention.

dc.publisherPalgrave Macmillan
dc.subjectSingapore consumers
dc.subjectSingapore
dc.subjectluxury brands
dc.subjectCounterfeiting
dc.titleTargeting buyers of counterfeits of luxury brands: a study on attitudes of Singapore consumers
dc.typeJournal Article
dcterms.source.volume17
dcterms.source.number1
dcterms.source.startPage3
dcterms.source.endPage15
dcterms.source.issn09673237
dcterms.source.titleJournal of Targeting, Measurement and Analysis for Marketing
curtin.note

A link to the publisher version is available at: http://www.palgrave-journals.com/jt/journal/v17/n1/abs/jt200825a.html

curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing


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