When community becomes a commodity
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Authors
Kent, Michael
Date
2012Type
Book Chapter
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Kent, Mike. 2012. When community becomes a commodity, in Brabazon, T. (ed), Digital dialogues and community 2.0: After avatars, trolls and puppets, pp. 243-253. Oxford: Chandos Publishing.
Source Title
Digital Dialogues and Community 2.0: After Acatars, Trolls and Puppets
ISBN
Collection
Abstract
This chapter investigates how online communities are commodified. With attention to Google and Facebook, this research focuses on how and why identity is marketed, bought and sold.