When community becomes a commodity
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This chapter investigates how online communities are commodified. With attention to Google and Facebook, this research focuses on how and why identity is marketed, bought and sold.
Kent, Mike. 2012. When community becomes a commodity, in Brabazon, T. (ed), Digital dialogues and community 2.0: After avatars, trolls and puppets, pp. 243-253. Oxford: Chandos Publishing.
Digital Dialogues and Community 2.0: After Acatars, Trolls and Puppets