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dc.contributor.authorDe Bussy, Nigel
dc.contributor.authorEwing, M.
dc.contributor.authorPitt, L.
dc.date.accessioned2017-01-30T13:46:23Z
dc.date.available2017-01-30T13:46:23Z
dc.date.created2009-03-05T00:55:14Z
dc.date.issued2003
dc.identifier.citationDe Bussy, Nigel and Ewing, Michael and Pitt, Leyland. 2003. Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media. Journal of Marketing Communications. 9 (3): pp. 147-161.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/34901
dc.identifier.doi10.1080/1352726032000129890
dc.description.abstract

Effective two-way communication is widely viewed as an essential component of successful internal marketing strategies, yet little research has so far been conducted on the relative merits of different communication media in an internal marketing context. Since the mid-1990s Internet technologies have revolutionized internal communications in many organizations. However, the impact of these new forms of electronic media on internal marketing communication remains relatively unexamined. This paper draws on stakeholder and communication theories to provide a framework for understanding the dimensions of effective internal marketing communications and presents the results of an empirical study on the relationship between these dimensions and the use of new media in the workplace.

dc.publisherRoutledge, Taylor and Francis
dc.titleStakeholder theory and internal marketing communications: a framework for analysing the influence of new media
dc.typeJournal Article
dcterms.source.volume9
dcterms.source.number3
dcterms.source.startPage147
dcterms.source.endPage161
dcterms.source.issn13527266
dcterms.source.titleJournal of Marketing Communications
curtin.accessStatusFulltext not available
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing


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