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Customer experiences with brands: Literature review and research directions

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Authors
Rageh, Ahmed
Melewar, T.
Lim, L.
Woodside, Arch
Date
2011
Type
Journal Article

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Citation
Rageh, A. and Melewar, T. and Lim, L. and Woodside, A. 2011. Customer experiences with brands: Literature review and research directions. The Marketing Review. 11 (3): pp. 205-225.
Source Title
The Marketing Review
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Collection