Customer experiences with brands: Literature review and research directions
| dc.contributor.author | Rageh, Ahmed | |
| dc.contributor.author | Melewar, T. | |
| dc.contributor.author | Lim, L. | |
| dc.contributor.author | Woodside, Arch | |
| dc.date.accessioned | 2017-01-30T13:47:27Z | |
| dc.date.available | 2017-01-30T13:47:27Z | |
| dc.date.created | 2016-09-22T12:04:50Z | |
| dc.date.issued | 2011 | |
| dc.identifier.citation | Rageh, A. and Melewar, T. and Lim, L. and Woodside, A. 2011. Customer experiences with brands: Literature review and research directions. The Marketing Review. 11 (3): pp. 205-225. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/35060 | |
| dc.publisher | - | |
| dc.title | Customer experiences with brands: Literature review and research directions | |
| dc.type | Journal Article | |
| dcterms.source.volume | 11 | |
| dcterms.source.number | 3 | |
| dcterms.source.startPage | 205 | |
| dcterms.source.endPage | 225 | |
| dcterms.source.title | The Marketing Review | |
| curtin.accessStatus | Fulltext not available |
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