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Let marketers reclaim corporate strategy

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Authors
Mattsson, J.
Ramaseshan, Balasubramanian
Carson, D.
Date
2006
Type
Journal Article

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Mattsson, Jan and Ramaseshan, Balasubramanian and Carson, David. 2006. Let marketers reclaim corporate strategy. Journal of Strategic Marketing. 14 (2): pp. 165-173.
Source Title
Journal of Strategic Marketing
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Curtin Business School
School of Marketing
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