| dc.contributor.author | Mattsson, J. | |
| dc.contributor.author | Ramaseshan, Balasubramanian | |
| dc.contributor.author | Carson, D. | |
| dc.date.accessioned | 2017-01-30T10:31:59Z | |
| dc.date.available | 2017-01-30T10:31:59Z | |
| dc.date.created | 2009-03-05T00:55:09Z | |
| dc.date.issued | 2006 | |
| dc.identifier.citation | Mattsson, Jan and Ramaseshan, Balasubramanian and Carson, David. 2006. Let marketers reclaim corporate strategy. Journal of Strategic Marketing. 14 (2): pp. 165-173. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/3538 | |
| dc.identifier.doi | 10.1080/09652540600659806 | |
| dc.publisher | Taylor and Francis | |
| dc.title | Let marketers reclaim corporate strategy | |
| dc.type | Journal Article | |
| dcterms.source.volume | 14 | |
| dcterms.source.number | 2 | |
| dcterms.source.startPage | 165 | |
| dcterms.source.endPage | 173 | |
| dcterms.source.issn | 0965254X | |
| dcterms.source.title | Journal of Strategic Marketing | |
| curtin.accessStatus | Fulltext not available | |
| curtin.faculty | Curtin Business School | |
| curtin.faculty | School of Marketing | |
