Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    Using push-pull winescape attributes to model Australian wine tourist segmentation

    Access Status
    Fulltext not available
    Authors
    Quintal, Vanessa
    Thomas, B.
    Phau, Ian
    Soldat, Z.
    Date
    2017
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Quintal, V. and Thomas, B. and Phau, I. and Soldat, Z. 2017. Using push-pull winescape attributes to model Australian wine tourist segmentation. International Journal of Wine Business Research. 29 (4): pp. 346-372.
    Source Title
    International Journal of Wine Business Research
    DOI
    10.1108/IJWBR-01-2017-0007
    ISSN
    1751-1062
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/59307
    Collection
    • Curtin Research Publications
    Abstract

    Purpose: The study aims to introduce a comprehensive segmentation instrument that incorporates the push–pull winescape attributes, providing a new perspective of the wine tourist profile and explaining their behavioural intentions in the Australian winescape. Design/methodology/ap proach: A literature review, focus groups and expert panels generated an extensive list of push–pull winescape attributes. Pen-and-paper surveys conveniently sampled 739 wine tourists at three wineries across three wine regions in Australia. Adopting push–pull winescape attributes as the segmentation base, cluster analysis identified four segments, namely, inspireds, self-drivens, market-drivens and inerts, and their behavioural intentions were examined. Findings: Inspireds demonstrate both self- and market-motivation. Self-drivens exhibit self-motivation but limited market-motivation, whereas Market-drivens characterise market-motivation but limited self-motivation. Inerts are limited in both market- and self-motivations. At the Swan Valley, all four segments were identified, with Inspireds being the most willing to revisit and recommend to others and Inerts, the least willing. At the Barossa Valley, only two segments emerged. Again, Inspireds and Inerts were the most and least willing to revisit and recommend to others respectively. Finally, at the Yarra Valley, three segments were identified. Market-drivens were most willing to revisit and recommend to others, followed by self-drivens and lastly, by inerts. Research limitations/implications: A comprehensive push–pull winescape segmentation base of wine tourists is introduced, which provides a more sophisticated profile of wine tourist segments than otherwise would be attained with conventional measures. Practical implications: New insights into who the wine tourist is and what it is they seek from the winescape are vital to smaller wine producers whose best access to the domestic retail and export markets is through direct selling at the cellar door. Originality/value: The empirically tested 18-item push–pull winescape instrument presents a comprehensive segmentation approach, which profiles wine tourists and predicts their behavioural intentions based on an extensive investigation of push–pull winescape attributes.

    Related items

    Showing items related by title, author, creator and subject.

    • Segmenting Hedonic Wine Tourists Using Push–Pull Winescape Attributes
      Quintal, Vanessa ; Thomas, Ben ; Phau, Ian ; Soldat, Z. (2021)
      The present research addresses the push–pull winescape traits of the hedonic wine tourism segment and discusses their attitudinal and behavioral intentions. The self-governing pen-and-paper survey conveniently sampled 301 ...
    • Conceptualising predictors of attitudes toward and revisit intentions to a winescape
      Thomas, Ben; Quintal, Vanessa (2010)
      This paper aims to conceptualise the commonly referred to "winescape" in wine tourism literature and develop a scale to measure its effects on wine tourist attitudes and revisit intentions to a wine region. Integrating ...
    • Incorporating the Winescape into the Theory of Planned Behaviour: Examining ‘New World’ Wineries
      Quintal, Vanessa; Thomas, Ben; Phau, Ian (2015)
      The current study sets out to examine the winescape for its effects on wine tourist behaviour. In doing so, an empirical winescape scale is introduced to an established decision-making model, the theory of planned behaviour. ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.