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The value of historical nostalgia for marketing management

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Authors
Marchegiani, Chris
Phau, Ian
Date
2011
Type
Journal Article

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Marchegiani, C. and Phau, I. 2011. The value of historical nostalgia for marketing management. Marketing Intelligence and Planning. 29 (2): pp. 108-122.
Source Title
Marketing Intelligence and Planning
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School of Marketing
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