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dc.contributor.authorMarchegiani, Chris
dc.contributor.authorPhau, Ian
dc.date.accessioned2017-01-30T13:52:18Z
dc.date.available2017-01-30T13:52:18Z
dc.date.created2015-03-03T20:14:00Z
dc.date.issued2011
dc.identifier.citationMarchegiani, C. and Phau, I. 2011. The value of historical nostalgia for marketing management. Marketing Intelligence and Planning. 29 (2): pp. 108-122.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/35880
dc.identifier.doi10.1108/02634501111117575
dc.publisherEmerald Group Publishing Limited
dc.titleThe value of historical nostalgia for marketing management
dc.typeJournal Article
dcterms.source.volume29
dcterms.source.number2
dcterms.source.startPage108
dcterms.source.endPage122
dcterms.source.issn02634503
dcterms.source.titleMarketing Intelligence and Planning
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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