View Item 

Brand Leaders and Me-too Alternatives - How do Consumers Choose?

Access Status
Fulltext not available
Authors
Quintal, Vanessa
Phau, Ian
Date
2013
Type
Journal Article

Metadata
Show full item record
Citation
Quintal, V. and Phau, I. 2013. Brand Leaders and Me-too Alternatives - How do Consumers Choose?. Marketing Intelligence and Planning. 31 (4): pp. 367-387.
Source Title
Marketing Intelligence and Planning
ISSN
School
School of Marketing
URI
Collection