Brand Leaders and Me-too Alternatives - How do Consumers Choose?
| dc.contributor.author | Quintal, Vanessa | |
| dc.contributor.author | Phau, Ian | |
| dc.date.accessioned | 2017-01-30T13:52:29Z | |
| dc.date.available | 2017-01-30T13:52:29Z | |
| dc.date.created | 2014-10-30T01:29:47Z | |
| dc.date.issued | 2013 | |
| dc.identifier.citation | Quintal, V. and Phau, I. 2013. Brand Leaders and Me-too Alternatives - How do Consumers Choose?. Marketing Intelligence and Planning. 31 (4): pp. 367-387. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/35916 | |
| dc.publisher | Emerald Group Publishing Limited | |
| dc.title | Brand Leaders and Me-too Alternatives - How do Consumers Choose? | |
| dc.type | Journal Article | |
| dcterms.source.volume | 31 | |
| dcterms.source.number | 4 | |
| dcterms.source.startPage | 367 | |
| dcterms.source.endPage | 387 | |
| dcterms.source.issn | 02634503 | |
| dcterms.source.title | Marketing Intelligence and Planning | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Fulltext not available |