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    Fashion Shopping from a VNA Perspective: Telling the Untold Story

    Access Status
    Fulltext not available
    Authors
    Lee, Galn
    Woodside, Arch
    Zhang, Mann
    Date
    2013
    Type
    Journal Article
    
    Metadata
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    Citation
    Lee, Galn and Woodside, Arch and Zhang, Mann. 2013. Fashion Shopping from a VNA Perspective: Telling the Untold Story. Journal of Global Fashion Marketing. 4 (2): pp. 67-73.
    Source Title
    Journal of Global Fashion Marketing
    DOI
    10.1080/20932685.2013.763475
    ISBN
    2093 - 2685
    URI
    http://hdl.handle.net/20.500.11937/36685
    Collection
    • Curtin Research Publications
    Abstract

    This study explores the fashion shopper’s conscious and unconscious motivations and feelings by replicating and extending the virtual narrative art (VNA) research design of Woodside and Megehee. Based on the evidences from the blog and the movie, in visual forms such as text excerpts and pictures, this study creates two accounts of VNA that link the fashion shopping experience in a series of contextual narratives. The study sheds new light on fashion shopper’s shopping motivations and experience.

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