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dc.contributor.authorLee, Galn
dc.contributor.authorWoodside, Arch
dc.contributor.authorZhang, Mann
dc.date.accessioned2017-01-30T13:57:07Z
dc.date.available2017-01-30T13:57:07Z
dc.date.created2014-03-09T20:00:39Z
dc.date.issued2013
dc.identifier.citationLee, Galn and Woodside, Arch and Zhang, Mann. 2013. Fashion Shopping from a VNA Perspective: Telling the Untold Story. Journal of Global Fashion Marketing. 4 (2): pp. 67-73.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/36685
dc.identifier.doi10.1080/20932685.2013.763475
dc.description.abstract

This study explores the fashion shopper’s conscious and unconscious motivations and feelings by replicating and extending the virtual narrative art (VNA) research design of Woodside and Megehee. Based on the evidences from the blog and the movie, in visual forms such as text excerpts and pictures, this study creates two accounts of VNA that link the fashion shopping experience in a series of contextual narratives. The study sheds new light on fashion shopper’s shopping motivations and experience.

dc.publisherKorean Academy of Marketing Science
dc.subjectmovie
dc.subjectleisure shopping
dc.subjectVNA
dc.subjectconsumer motivation
dc.titleFashion Shopping from a VNA Perspective: Telling the Untold Story
dc.typeJournal Article
dcterms.source.volume4
dcterms.source.number2
dcterms.source.startPage67
dcterms.source.endPage73
dcterms.source.titleJournal of Global Fashion Marketing
dcterms.source.isbn2093 - 2685
curtin.department
curtin.accessStatusFulltext not available


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