E-learning and Web 2.0: a value creation perspective for global engagement
Access Status
Open access
Authors
Wong, David
Kingshott, Russel
Loh, Claire
Date
2012Type
Conference Paper
Metadata
Show full item recordCitation
Wong, David H. and Kingshott, Russel P. J. and Loh, Claire. 2012. E-learning and Web 2.0: a value creation perspective for global engagement, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science.
Source Title
Proceedings of the Korean Scholars of Marketing Science conference 2012
Source Conference
Korean Scholars of Marketing Science Conference
Collection
Abstract
A model of student-faculty and student-student interactions using interactive Web 2.0 technologies in e-learning is offered and explained using literature from service-dominant logic research. This paper provides a fresh perspective with regard to how value is cocreated by both faculty and students through a set of experiences and interactions.
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