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dc.contributor.authorWong, David
dc.contributor.authorKingshott, Russel
dc.contributor.authorLoh, Claire
dc.contributor.editorSeung-Hee Lee
dc.date.accessioned2017-01-30T13:57:34Z
dc.date.available2017-01-30T13:57:34Z
dc.date.created2012-09-06T20:00:56Z
dc.date.issued2012
dc.identifier.citationWong, David H. and Kingshott, Russel P. J. and Loh, Claire. 2012. E-learning and Web 2.0: a value creation perspective for global engagement, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/36754
dc.description.abstract

A model of student-faculty and student-student interactions using interactive Web 2.0 technologies in e-learning is offered and explained using literature from service-dominant logic research. This paper provides a fresh perspective with regard to how value is cocreated by both faculty and students through a set of experiences and interactions.

dc.publisherKorean Scholars of Marketing Science
dc.titleE-learning and Web 2.0: a value creation perspective for global engagement
dc.typeConference Paper
dcterms.source.titleProceedings of the Korean Scholars of Marketing Science conference 2012
dcterms.source.seriesProceedings of the Korean Scholars of Marketing Science conference 2012
dcterms.source.conferenceKorean Scholars of Marketing Science Conference
dcterms.source.conference-start-dateJul 19 2012
dcterms.source.conferencelocationSeoul, Republic of Korea
dcterms.source.placeSeoul, Republic of Korea
curtin.department
curtin.accessStatusOpen access


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