E-learning and Web 2.0: a value creation perspective for global engagement
| dc.contributor.author | Wong, David | |
| dc.contributor.author | Kingshott, Russel | |
| dc.contributor.author | Loh, Claire | |
| dc.contributor.editor | Seung-Hee Lee | |
| dc.date.accessioned | 2017-01-30T13:57:34Z | |
| dc.date.available | 2017-01-30T13:57:34Z | |
| dc.date.created | 2012-09-06T20:00:56Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Wong, David H. and Kingshott, Russel P. J. and Loh, Claire. 2012. E-learning and Web 2.0: a value creation perspective for global engagement, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/36754 | |
| dc.description.abstract |
A model of student-faculty and student-student interactions using interactive Web 2.0 technologies in e-learning is offered and explained using literature from service-dominant logic research. This paper provides a fresh perspective with regard to how value is cocreated by both faculty and students through a set of experiences and interactions. | |
| dc.publisher | Korean Scholars of Marketing Science | |
| dc.title | E-learning and Web 2.0: a value creation perspective for global engagement | |
| dc.type | Conference Paper | |
| dcterms.source.title | Proceedings of the Korean Scholars of Marketing Science conference 2012 | |
| dcterms.source.series | Proceedings of the Korean Scholars of Marketing Science conference 2012 | |
| dcterms.source.conference | Korean Scholars of Marketing Science Conference | |
| dcterms.source.conference-start-date | Jul 19 2012 | |
| dcterms.source.conferencelocation | Seoul, Republic of Korea | |
| dcterms.source.place | Seoul, Republic of Korea | |
| curtin.department | ||
| curtin.accessStatus | Open access |