Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia
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Authors
Chieng, Fayrene
Goi, Chai
Date
2011Type
Journal Article
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Chieng, F. and Goi, C. 2011. Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia. African Journal of Business Management. 5 (30): pp. 11856-11862.
Source Title
African Journal of Business Management
ISSN
School
Curtin Sarawak