Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia
| dc.contributor.author | Chieng, Fayrene | |
| dc.contributor.author | Goi, Chai | |
| dc.date.accessioned | 2017-01-30T13:58:17Z | |
| dc.date.available | 2017-01-30T13:58:17Z | |
| dc.date.created | 2015-03-03T20:16:12Z | |
| dc.date.issued | 2011 | |
| dc.identifier.citation | Chieng, F. and Goi, C. 2011. Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia. African Journal of Business Management. 5 (30): pp. 11856-11862. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/36889 | |
| dc.publisher | Academic Journals | |
| dc.title | Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia | |
| dc.type | Journal Article | |
| dcterms.source.volume | 5 | |
| dcterms.source.number | 30 | |
| dcterms.source.startPage | 11856 | |
| dcterms.source.endPage | 11862 | |
| dcterms.source.issn | 1993 8233 | |
| dcterms.source.title | African Journal of Business Management | |
| curtin.department | Curtin Sarawak | |
| curtin.accessStatus | Fulltext not available |