Comparison of attitudes towards digital piracy between downloaders and non-downloaders
Access Status
Open access
Authors
Liang, Johan
Phau, Ian
Date
2012Collection
Type
Conference Paper
Metadata
Show full item recordAbstract
This study investigates the difference perspectives between downloaders and nondownloaders towards digital piracy by using multiple regression analysis. A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study will also be delineated.
Citation
Liang, Johan and Phau, Ian. 2012. Comparison of attitudes towards digital piracy between downloaders and non-downloaders, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science
Source Title
Proceedings of the Korean Scholars of Marketing Science conference 2012
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