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    Comparison of attitudes towards digital piracy between downloaders and non-downloaders

    187105_65108_Liang_Phau_Comparison_of_Attitudes_1_.pdf (188.4Kb)
    Access Status
    Open access
    Authors
    Liang, Johan
    Phau, Ian
    Date
    2012
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Liang, Johan and Phau, Ian. 2012. Comparison of attitudes towards digital piracy between downloaders and non-downloaders, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science
    Source Title
    Proceedings of the Korean Scholars of Marketing Science conference 2012
    Source Conference
    Korean Scholars of Marketing Science Conference
    URI
    http://hdl.handle.net/20.500.11937/37131
    Collection
    • Curtin Research Publications
    Abstract

    This study investigates the difference perspectives between downloaders and nondownloaders towards digital piracy by using multiple regression analysis. A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study will also be delineated.

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