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Comparison of attitudes towards digital piracy between downloaders and non-downloaders

dc.contributor.authorLiang, Johan
dc.contributor.authorPhau, Ian
dc.contributor.editorSeung-Hee Lee
dc.date.accessioned2017-01-30T13:59:47Z
dc.date.available2017-01-30T13:59:47Z
dc.date.created2012-09-06T20:00:56Z
dc.date.issued2012
dc.identifier.citationLiang, Johan and Phau, Ian. 2012. Comparison of attitudes towards digital piracy between downloaders and non-downloaders, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science
dc.identifier.urihttp://hdl.handle.net/20.500.11937/37131
dc.description.abstract

This study investigates the difference perspectives between downloaders and nondownloaders towards digital piracy by using multiple regression analysis. A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study will also be delineated.
dc.publisherKorean Scholars of Marketing Science
dc.subjectDigital piracy
dc.subjectDownloaders
dc.subjectNeutralization theory
dc.subjectTheory of planned behavior (TPB)
dc.subjectNon-downloaders
dc.titleComparison of attitudes towards digital piracy between downloaders and non-downloaders
dc.typeConference Paper
dcterms.source.titleProceedings of the Korean Scholars of Marketing Science conference 2012
dcterms.source.seriesProceedings of the Korean Scholars of Marketing Science conference 2012
dcterms.source.conferenceKorean Scholars of Marketing Science Conference
dcterms.source.conference-start-dateJul 19 2012
dcterms.source.conferencelocationSeoul, Republic of Korea
dcterms.source.placeSeoul, Republic of Korea
curtin.department
curtin.accessStatusOpen access


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