Visitor segmentation for a park system using research and managerial judgement
MetadataShow full item record
Visitors to parks and protected areas are not a homogeneous group. Therefore, it is important for managers of such areas to have an understanding of the diversity of these visitors. One technique applied to understanding the diversity of visitors is segmentation whereby visitors are clustered based on variables of interest. Through a partnership of university-based and protected area agency researchers, this study segmented visitors to 33 parks across the Western Australian protected area estate. Using both psychographic and behavioural variables, four clusters were identified and these were subsequently discussed and validated with agency staff. These discussions identified opportunities for using the segmentation results to inform park and site planning and for marketing and potential re-distribution of supply and demand across the park system to better match visitor needs and the management resources available. Collaborative research efforts such as these, including validation by managers, can contribute to robust findings with a greater chance of being adopted by protected area agencies.
Showing items related by title, author, creator and subject.
Pettebone, D.; Newman, Peter; Lawson, S.; Hunt, L.; Monz, C.; Zwiefka, J. (2011)The National Park Service (NPS) in the United States of America (USA) is looking to alternative transportation systems to provide visitors access to the national parks in a manner that potentially reduces traffic congestion, ...
If i can find a parking spot: A stated choice approach to Grand Teton National Park visitors’ transportation preferencesNewton, J.; Newman, Peter; Taff, B.; Shr, Y.; Monz, C.; D'Antonio, A. (2018)© 2018 Managing visitor use in parks and protected areas requires balancing resource protection and quality visitor experiences; a difficult task with ever increasing visitation. Understanding what constitutes a quality ...
Enhancing the utility of visitor impact assessment in parks and protected areas: A combined social-ecological approachD'Antonio, A.; Monz, C.; Newman, Peter; Lawson, S.; Taff, D. (2013)Understanding the ecological consequences of visitor use in parks and how visitors interact with resource conditions is essential for avoiding the impairment of park and protected area resources and visitor experiences. ...