Buyer and non buyer of counterfeits of luxury brands: examining their differences in behavioural outcomes
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Open access
Authors
Teah, Min
Date
2009Type
Working Paper
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Teah, M. 2009. Buyer and non buyer of counterfeits of luxury brands: examining their differences in behavioural outcomes, Marketing Insights; School of Marketing. Working Papers Series: no. 2009005, Curtin University of Technology, School of Marketing.
ISSN
Faculty
Curtin Business School
School of Marketing
Collection
Abstract
The purpose of the study is to examine the behavioural differences between non-buyer and buyer of counterfeits of luxury brands. Data was collected using a mall intercept in downtown Shanghai, China. 202 useable responses were retained for analysis. Findings revealed that there are differences between both group of consumers. Social and personality factors do influence attitudes and purchase intentions towards counterfeits of luxury brands. Managerial implications were also discussed.
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