Differences in awareness of fair trade and organic labelling among coffee consumers in Australia and Japan
| dc.contributor.author | Tamaki, R. | |
| dc.contributor.author | Batt, Peter | |
| dc.contributor.editor | ANZMAC 2011 | |
| dc.date.accessioned | 2017-01-30T14:27:39Z | |
| dc.date.available | 2017-01-30T14:27:39Z | |
| dc.date.created | 2012-01-31T20:00:39Z | |
| dc.date.issued | 2011 | |
| dc.identifier.citation | Tamaki, Rino and Batt, Peter. 2011. Differences in awareness of fair trade and organic labelling among coffee consumers in Australia and Japan, in Marketing in the Age of Consumerism: Jekyll or Hyde?, Proceedings of the Australian and New Zealand Marketing Academy Conference, Nov 28-30 2011, Perth WA: ANZMAC. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/38887 | |
| dc.description.abstract |
This study sought to compare consumers' perceptions of Fair Trade (FT) and organic coffee between Australia and Japan. The findings indicate that Australian consumers are generally more aware of FT certification. While a similar number of respondents in both Australia and Japan were aware of organic certification, the benefits attained were perceived very differently. | |
| dc.publisher | ANZMAC 2011 | |
| dc.subject | organic | |
| dc.subject | consumerism | |
| dc.subject | cross-culture | |
| dc.subject | coffee | |
| dc.subject | fair trade | |
| dc.title | Differences in awareness of fair trade and organic labelling among coffee consumers in Australia and Japan | |
| dc.type | Conference Paper | |
| dcterms.source.title | Proceedings of the Australian and New Zealand Marketing Academy conference 2011 | |
| dcterms.source.series | Proceedings of the Australian and New Zealand Marketing Academy conference 2011 | |
| dcterms.source.isbn | 978-0-646-56330-5 | |
| dcterms.source.conference | The Australian and New Zealand Marketing Academy Conference 2011 | |
| dcterms.source.conference-start-date | Nov 28 2011 | |
| dcterms.source.conferencelocation | Perth Convention Exhibition Centre | |
| dcterms.source.place | Perth, Australia | |
| curtin.department | School of Management | |
| curtin.accessStatus | Open access |