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    A study of diffusion and acceptance of an electronic newspaper: the case of an Ehime newspaper

    Access Status
    Fulltext not available
    Authors
    Uesugi, S.
    Idota, H.
    Okada, H.
    Ueda, M.
    Dell, Peter
    Yamaguchi, K.
    Date
    2011
    Type
    Conference Paper
    
    Metadata
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    Citation
    Uesugi, Shiro and Idota, Hiroki and Okada, Hitoshi and Ueda, Masashi and Dell, Peter and Yamaguchi, Koji. 2011. A study of diffusion and acceptance of an electronic newspaper: the case of an Ehime newspaper, in G. Madden and W. Kimble (ed), 5th Africa-Asia-Australasia Regional Conference of the International Telecommunications Society, Nov 13-16 2011. Perth, WA: ITS and Curtin University.
    Source Title
    Proceedings of the International Telecommunication Society 5th Africa-Asia-Australasia Regional Conference
    Source Conference
    ITS 5th Africa-Asia-Australasia Regional Conference
    School
    School of Information Systems
    URI
    http://hdl.handle.net/20.500.11937/39253
    Collection
    • Curtin Research Publications
    Abstract

    The diffusion of portable network devices such as the iPad and tablet PCs, in addition to especially designed reading devices like Kindle, is transforming people’s behaviour with printed media such as newspapers. Newspapers in electronic forms have been in the market for a long time but have had difficulties finding a feasible business model. The diffusion of reading devices other than traditional PCs seems to open a new horizon for this application. However, even though these new technologies are becoming increasingly widespread, their diffusion does not necessarily guarantee success. This study investigates the case of Ehime Newspaper, a rural local newspaper company, which prints about 300,000 morning papers and recently is running a pilot system of PC based electronic newspaper involving only university students and staff. This study presents findings from a survey of pilot users and analysis of reading behaviours from access logs and diaries. This case of an electronic newspaper is consistent with TAM, however there are differences between the electronic newspaper and the more traditional text-based or multimedia based presentation of news. This study also investigates whether personality traits would affect the adoption of electronic newspapers.

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