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Effectiveness of rational and emotional appeals on website promotion

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Authors
Lwin, Michael
Phau, Ian
Date
2009
Type
Conference Paper

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Citation
Lwin, M. and Phau, I. 2009. Effectiveness of rational and emotional appeals on website promotion, in Global Business and Technology Association (ed), Global Business and Technology Association, Jul 7 2009. Prague: Global Business and Technology Association.
Source Title
Proceedings of Global Business and Technology Association conference
Source Conference
Global Business and Technology Association
School
School of Marketing
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