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Effectiveness of rational and emotional appeals on website promotion

dc.contributor.authorLwin, Michael
dc.contributor.authorPhau, Ian
dc.date.accessioned2017-01-30T14:41:49Z
dc.date.available2017-01-30T14:41:49Z
dc.date.created2015-03-03T20:14:05Z
dc.date.issued2009
dc.identifier.citationLwin, M. and Phau, I. 2009. Effectiveness of rational and emotional appeals on website promotion, in Global Business and Technology Association (ed), Global Business and Technology Association, Jul 7 2009. Prague: Global Business and Technology Association.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/40343
dc.publisherGlobal Business and Technology Association
dc.titleEffectiveness of rational and emotional appeals on website promotion
dc.typeConference Paper
dcterms.source.titleProceedings of Global Business and Technology Association conference
dcterms.source.seriesProceedings of Global Business and Technology Association conference
dcterms.source.conferenceGlobal Business and Technology Association
dcterms.source.conference-start-dateJul 7 2009
dcterms.source.conferencelocationPrague
dcterms.source.placeCzech Republic
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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