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    Research design for evaluating how to engage students with urban public screens in students' neighbourhoods

    Access Status
    Fulltext not available
    Authors
    Lugmayr, Artur
    Fu, Y.
    Date
    2012
    Type
    Conference Paper
    
    Metadata
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    Citation
    Lugmayr, A. and Fu, Y. 2012. Research design for evaluating how to engage students with urban public screens in students' neighbourhoods. Proceedings of the 2012 IEEE International Conference on Multimedia and Expo Workshops, ICMEW 2012, pp. 358-363.
    Source Title
    Proceedings of the 2012 IEEE International Conference on Multimedia and Expo Workshops, ICMEW 2012
    DOI
    10.1109/ICMEW.2012.68
    ISBN
    9780769547299
    School
    Department of Film and Television
    URI
    http://hdl.handle.net/20.500.11937/40615
    Collection
    • Curtin Research Publications
    Abstract

    Public screens are spreading throughout urban residential environments - in busses, trains, shopping centers, or at bus stops. Currently they are mostly used for advertising purposes, however, within the scope of this publication we focus on a new non apparent application area: the application of public screens in student villages. However, with new emerging innovative technologies and the increasing demand of students to use the latest technologies, there is a need and desire to bridge residents and businesses in the local vicinity. In addition, social networks shall help to foster a deeper integration of the community and its services. We present a study of the usage of public screen environments in the student vicinity of Kelvin Grove, Brisbane, Australia and Hervanta, Tampere, Finland. The study had three goals: (1) interviews with business owners to evaluate their needs for content and services, (2) student questioner to gain insights into consumer desires and expectations, (3) development of a roadmap and service concepts for public screens in student vicinities. © 2012 IEEE.

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