Comparison Perspectives Between Non-Downloaders and Downloaders in Digital Piracy Phenomena

Liang, Johan; Phau, Ian

Access Status

Fulltext not available

Authors

Liang, Johan

Phau, Ian

Date

2012

Type

Conference Paper

Metadata

Show full item record

Citation

Liang, J. and Phau, I. 2012. Comparison Perspectives Between Non-Downloaders and Downloaders in Digital Piracy Phenomena, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy.

Source Title

Proceedings of the Australian and New Zealand Marketing Academy conference

Source Conference

Australian and New Zealand Marketing Academy Conference

Additional URLs

http://www.anzmac.org/conference_archive/2012/papers/423ANZMACFINAL.pdf

ISSN

1447-3275

School

School of Marketing

URI

http://hdl.handle.net/20.500.11937/40787

Collection

Curtin Research Publications

Abstract

This study examines the different perspectives between downloaders and non-downloaders based on personal factors and social factors. 235 usable responses from down-loaders and 174 usable responses from non-down-loaders were used in the analysis. Self-Control Theory and Neutralization Theory are used as theoretical foundations to explain the research model in this study. A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study will also be delineated.