Comparison Perspectives Between Non-Downloaders and Downloaders in Digital Piracy Phenomena
Access Status
Fulltext not available
Date
2012Type
Conference Paper
Metadata
Show full item recordAbstract
This study examines the different perspectives between downloaders and non-downloaders based on personal factors and social factors. 235 usable responses from down-loaders and 174 usable responses from non-down-loaders were used in the analysis. Self-Control Theory and Neutralization Theory are used as theoretical foundations to explain the research model in this study. A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contributions of the study will also be delineated.
Citation
Liang, J. and Phau, I. 2012. Comparison Perspectives Between Non-Downloaders and Downloaders in Digital Piracy Phenomena, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of the Australian and New Zealand Marketing Academy conference
ISSN
School
School of Marketing
Collection
Related items
Showing items related by title, author, creator and subject.
-
Phau, Ian; Liang, Johan (2012)Purpose – The purpose of this paper is to investigate how personal and social factors influence attitudes towards downloading pirated games from the internet. It also examines the moderators between attitudes and intention ...
-
Teah, Min (2010)Digital piracy has been a rampant phenomenon that has attracted attention both from major corporations, policy makers and the media. This study investigates the factors influencing "illegal" downloading of movies and TV ...
-
Teah, Min; Phau, Ian; Lwin, Michael (2010)Digital piracy has been a rampant phenomenon that has attracted attention both from major corporations, policy makers and the media. This study investigates the factors influencing “illegal” downloading of movies and TV ...