Exploring the Role of Theory of Planned Behaviour in Music Piracy

Bashir, Shakeil; Phau, Ian; Ferguson, Graham

Access Status

Fulltext not available

Authors

Bashir, Shakeil

Phau, Ian

Ferguson, Graham

Date

2012

Type

Conference Paper

Metadata

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Citation

Bashir, S. and Phau, I. and Ferguson, G. 2012. Exploring the Role of Theory of Planned Behaviour in Music Piracy, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy.

Source Title

Proceedings of the Australian and New Zealand Marketing Academy conference

Source Conference

Australian and New Zealand Marketing Academy Conference

Additional URLs

http://www.anzmac.org/conference_archive/2012/papers/495ANZMACFINAL.pdf

ISSN

1447-3275

School

School of Marketing

URI

http://hdl.handle.net/20.500.11937/40870

Collection

Curtin Research Publications

Abstract

The purpose of this study is to uncover and better understand consumers’ intentions towards online music piracy. The study will use the Theory of Planned Behaviour to explore the phenomenon. By using a theoretically driven framework, it is hoped that the study will uncover the antecedents that affect and influence a consumer’s intention to download illegally and the subsequent behaviour.