Exploring the Role of Theory of Planned Behaviour in Music Piracy
| dc.contributor.author | Bashir, Shakeil | |
| dc.contributor.author | Phau, Ian | |
| dc.contributor.author | Ferguson, Graham | |
| dc.contributor.editor | Svetlana Bogomolova | |
| dc.contributor.editor | Richard Lee | |
| dc.contributor.editor | Jenni Romaniuk | |
| dc.date.accessioned | 2017-01-30T14:46:24Z | |
| dc.date.available | 2017-01-30T14:46:24Z | |
| dc.date.created | 2015-03-03T20:14:09Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Bashir, S. and Phau, I. and Ferguson, G. 2012. Exploring the Role of Theory of Planned Behaviour in Music Piracy, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/40870 | |
| dc.description.abstract |
The purpose of this study is to uncover and better understand consumers’ intentions towards online music piracy. The study will use the Theory of Planned Behaviour to explore the phenomenon. By using a theoretically driven framework, it is hoped that the study will uncover the antecedents that affect and influence a consumer’s intention to download illegally and the subsequent behaviour. | |
| dc.publisher | Australian and New Zealand Marketing Academy | |
| dc.relation.uri | http://www.anzmac.org/conference_archive/2012/papers/495ANZMACFINAL.pdf | |
| dc.title | Exploring the Role of Theory of Planned Behaviour in Music Piracy | |
| dc.type | Conference Paper | |
| dcterms.source.issn | 1447-3275 | |
| dcterms.source.title | Proceedings of the Australian and New Zealand Marketing Academy conference | |
| dcterms.source.series | Proceedings of the Australian and New Zealand Marketing Academy conference | |
| dcterms.source.conference | Australian and New Zealand Marketing Academy Conference | |
| dcterms.source.conference-start-date | Dec 3 2012 | |
| dcterms.source.conferencelocation | Adelaide, South Australia | |
| dcterms.source.place | Adelaide, South Australia | |
| curtin.department | School of Marketing | |
| curtin.accessStatus | Fulltext not available |
Files in this item
| Files | Size | Format | View |
|---|---|---|---|
|
There are no files associated with this item. |
|||