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    Social connections and smallholder vegetable farmers’ collaborative marketing strategy: The case of the small farmers association of Quirogpang in Davao City, the Philippines

    185536_185536.pdf (335.4Kb)
    Access Status
    Open access
    Authors
    Montiflor, M.
    dela Cerna, A.
    Lamban, R.
    Bacus, R.
    Concepcion, S.
    Batt, Peter
    Murray-Prior, Roy
    Date
    2011
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Montiflor, M.O. and dela Cerna, A.K,R. and Lamban, R.J.G. and Bacus, R.G. and Concepcion, S.B. and Batt, P.J. and Murray-Prior, R. 2011. Social connections and smallholder vegetable farmers’ collaborative marketing strategy: The case of the small farmers association of Quirogpang in Davao City, the Philippines. Acta Horticulturae. 895: pp. 177-184.
    Source Title
    Acta Horticulturae
    Additional URLs
    http://www.actahort.org/books/895/895_22.htm
    ISSN
    05677572
    School
    School of Management
    Remarks

    "The original publication is available at www.actahort.org".

    URI
    http://hdl.handle.net/20.500.11937/20734
    Collection
    • Curtin Research Publications
    Abstract

    In the Philippines, vegetable farmers generally have only small land holdings. Because of this, plus an apparent lack of financial capital, it is difficult for smallholder farmers to meet the large volume demands imposed by institutional buyers and wholesalers. The small volume and the large variation in quality puts smallholder farmers at a significant disadvantage when it comes to arranging transport and marketing. However, smallholder farmers can engage in collaborative cluster farming in order to meet the demands of the market and to bolster production volume. In the cluster, the farmers carry out production planning and marketing activities collectively. Utilizing the case study method and the 8-step clustering approach formulated by the Catholic Relief Services, this paper will present key success factors and several challenges faced by the Small Farmers Association of Quirogpang (SFAQ) in Marilog, Davao City, Philippines. At the same time, it will identify important institutional supports and strategies that may enhance the success of this and other clusters. The paper highlights key success factors such as the social connections shared by the cluster members and leadership. In this case, these commonalities exist because it is an area-based cluster which includes neighbours and relatives who all practice one religion and speak the same language or dialect.

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    • Marketing Benefits Derived from Clustering: the Case of Vegetable Clusters in Mindanao
      Lamban, R.; Montiflor, M.; Rodel, R.; Axalan, J.; Concepcion, S.; Bacus, R.; Apara, D.; Israel, F.; Batt, Peter; Murray-Prior, Roy; Rola-Rubzen, Maria Fay (2013)
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    • Clusters and networks as enablers of product and process innovation
      Concepcion, Silvia B.; Montiflor, Marilou O.; Axalan, Jerick T.; Lamban, Ruby Jane G.; Real, Rodel R.; Batt, Peter J.; Murray-Prior, Roy; Israel, Floro T.; Bacus, Recarte H.; Apara, Dante I. (2011)
      One of the strategies adopted in the Philippines to facilitate a more consistent supply of good quality vegetables from smallholder farmers is the clustering approach, whereby a small group or cluster of smallholder farmers ...
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