Factors Influencing the Adoption of Electronic Commerce Among the Small and Medium Sized Enterprises in Australia

Chong, Sandy; Ramaseshan, Balasubramanian

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Authors

Chong, Sandy

Ramaseshan, Balasubramanian

Date

2005

Type

Journal Article

Metadata

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Citation

Chong, Sandy and Ramaseshan, Balasubramanian. 2005. Factors Influencing the Adoption of Electronic Commerce Among the Small and Medium Sized Enterprises in Australia. Journal of Marketing & Communication 1 (2): pp. 87-103.

Source Title

Journal of Marketing & Communication

ISSN

09732330

Faculty

Curtin Business School

School of Marketing

URI

http://hdl.handle.net/20.500.11937/41272

Collection

Curtin Research Publications

Abstract

This study surveys the perceptions and experiences of Australian small- and medium-sized enterprises (SMEs) in the adoption of Electronic Commerce (EC) and proposes a framework of EC adoption for SMEs. This study shows that Australian SMEs were very receptive to adopting EC. A multiple regression analysis shows that eight factors: age of firm, complexity, compatibility, communication channel, communication amount, customer pressure, competitive pressure, and perceived governmental support significantly influence the adoption of EC by SMEs in Australia. The managerial implications are discussed.