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    Website Interaction between a Football Club and its Supporters: The Case of Sporting Clube de Portugal

    Access Status
    Fulltext not available
    Authors
    Silva, J.
    Isaias, Pedro
    Date
    2014
    Type
    Book Chapter
    
    Metadata
    Show full item record
    Citation
    Silva, J. and Isaias, P. 2014. Website Interaction between a Football Club and its Supporters: The Case of Sporting Clube de Portugal. In Human-Computer Interfaces and Interactivity: Emergent Research and Applications, 72-100: IGI Global.
    Source Title
    Human-Computer Interfaces and Interactivity: Emergent Research and Applications
    DOI
    10.4018/978-1-4666-6228-5
    Additional URLs
    http://www.igi-global.com/chapter/website-interaction-between-football-club/111748
    ISBN
    146666228X
    School
    School of Information Systems
    URI
    http://hdl.handle.net/20.500.11937/41392
    Collection
    • Curtin Research Publications
    Abstract

    Football teams can explore the benefits of Websites and increase their popularity through the creation of a well-designed Website that will attract users. The fact that football is the leading sport in most countries constitutes an advantage, as it becomes an appealing subject for Internet navigation. This chapter explores the type of relationship that the supporters of Sporting Clube de Portugal have with the football team on the club's official Website. This objective demands an analysis of the characteristics that a Website is required to have in order to attract and engage its intended users. Through a survey conducted via different social media and email communication, this study asked Sporting Clube de Portugal's supporters about their engagement with the Website. In addition, this chapter presents the features that users consider to be most important in a football club Website.

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