Website Interaction between a Football Club and its Supporters: The Case of Sporting Clube de Portugal

Abstract

Football teams can explore the benefits of Websites and increase their popularity through the creation of a well-designed Website that will attract users. The fact that football is the leading sport in most countries constitutes an advantage, as it becomes an appealing subject for Internet navigation. This chapter explores the type of relationship that the supporters of Sporting Clube de Portugal have with the football team on the club's official Website. This objective demands an analysis of the characteristics that a Website is required to have in order to attract and engage its intended users. Through a survey conducted via different social media and email communication, this study asked Sporting Clube de Portugal's supporters about their engagement with the Website. In addition, this chapter presents the features that users consider to be most important in a football club Website.