Factors influencing consumer's decision to purchase fresh potatoes in Malaysia

Chamhuri, N.; Batt, Peter

doi:10.17660/ActaHortic.2015.1103.15

Batt_Factors influencing consumer's.pdf (246.9Kb)

Access Status

Open access

Authors

Chamhuri, N.

Batt, Peter

Date

2015

Type

Conference Paper

Metadata

Show full item record

Citation

Chamhuri, N. and Batt, P. 2015. Factors influencing consumer's decision to purchase fresh potatoes in Malaysia. Acta horticulturae. 1103: pp. 101-108.

Source Title

Acta Horticulturae

DOI

10.17660/ActaHortic.2015.1103.15

ISBN

9789462610910

School

CBS Faculty Operations

Remarks

The original publication is available at www.actahort.org

URI

http://hdl.handle.net/20.500.11937/41552

Collection

Curtin Research Publications

Abstract

Freshness, size and price were the most frequently cited variables in respondents' decision to purchase fresh potatoes. Principal component analysis identified five constructs which were found to influence respondents' decision to purchase: value, physical appearance, usage, prior experience and promotion.