Factors influencing consumer's decision to purchase fresh potatoes in Malaysia

dc.contributor.author	Chamhuri, N.
dc.contributor.author	Batt, Peter
dc.date.accessioned	2017-01-30T14:53:00Z
dc.date.available	2017-01-30T14:53:00Z
dc.date.created	2017-01-23T19:30:24Z
dc.date.issued	2015
dc.identifier.citation	Chamhuri, N. and Batt, P. 2015. Factors influencing consumer's decision to purchase fresh potatoes in Malaysia. Acta horticulturae. 1103: pp. 101-108.
dc.identifier.uri	http://hdl.handle.net/20.500.11937/41552
dc.identifier.doi	10.17660/ActaHortic.2015.1103.15
dc.description.abstract	Freshness, size and price were the most frequently cited variables in respondents' decision to purchase fresh potatoes. Principal component analysis identified five constructs which were found to influence respondents' decision to purchase: value, physical appearance, usage, prior experience and promotion.
dc.title	Factors influencing consumer's decision to purchase fresh potatoes in Malaysia
dc.type	Conference Paper
dcterms.source.volume	1103
dcterms.source.startPage	101
dcterms.source.endPage	108
dcterms.source.title	Acta Horticulturae
dcterms.source.series	Acta Horticulturae
dcterms.source.isbn	9789462610910
curtin.note	The original publication is available at www.actahort.org
curtin.department	CBS Faculty Operations
curtin.accessStatus	Open access