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The effect of interactive program loyalty banners on television advertising avoidance

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Authors
Dix, Steve
Bellman, S.
Haddad, H.
Varan, D.
Date
2009
Type
Conference Paper

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Citation
Dix, S. and Bellman, S. and Haddad, H. and Varan, D. 2009. The effect of interactive program loyalty banners on television advertising avoidance, in Dewi Tojib (ed), Australian and New Zealand Marketing Academy Conference, Nov 30 2009. Melbourne, Australia: Australian and New Zealand Marketing Academy.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference
Source Conference
Australian and New Zealand Marketing Academy Conference
ISBN
School
School of Marketing
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