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The effect of interactive program loyalty banners on television advertising avoidance

dc.contributor.authorDix, Steve
dc.contributor.authorBellman, S.
dc.contributor.authorHaddad, H.
dc.contributor.authorVaran, D.
dc.contributor.editorDewi Tojib
dc.date.accessioned2017-01-30T14:57:57Z
dc.date.available2017-01-30T14:57:57Z
dc.date.created2015-03-03T20:14:06Z
dc.date.issued2009
dc.identifier.citationDix, S. and Bellman, S. and Haddad, H. and Varan, D. 2009. The effect of interactive program loyalty banners on television advertising avoidance, in Dewi Tojib (ed), Australian and New Zealand Marketing Academy Conference, Nov 30 2009. Melbourne, Australia: Australian and New Zealand Marketing Academy.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/42185
dc.publisherAustralian and New Zealand Marketing Academy
dc.titleThe effect of interactive program loyalty banners on television advertising avoidance
dc.typeConference Paper
dcterms.source.titleProceedings of Australian and New Zealand Marketing Academy conference
dcterms.source.seriesProceedings of Australian and New Zealand Marketing Academy conference
dcterms.source.isbn1863081585
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateNov 30 2009
dcterms.source.conferencelocationMelbourne, Australia
dcterms.source.placeAustralia
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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