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Advertising appeals to "the times of your life": developing a scale to measure personal nostalgia

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Open access
Authors
Marchegiani, Chris
Phau, Ian
Date
2007
Type
Conference Paper

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Citation
Marchegiani, Chris and Phau, Ian. 2007. Advertising appeals to "the times of your life": developing a scale to measure personal nostalgia, in Maree Thyne, Kenneth Deans and Juergen Gnoth (ed), Australian and New Zealand Marketing Academy Conference, Dec 3 2007, pp. 1391-1399.Dunedin: University of Otago
Source Title
Proceedings of the Australian and New Zealand Marketing Academy Conference 2007
Source Conference
Australian and New Zealand Marketing Academy Conference
ISBN
Faculty
Curtin Business School
School of Marketing
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