Show simple item record

dc.contributor.authorMarchegiani, Chris
dc.contributor.authorPhau, Ian
dc.contributor.editorMaree Thyne
dc.contributor.editorKenneth Deans
dc.contributor.editorJuergen Gnoth
dc.date.accessioned2017-01-30T14:58:39Z
dc.date.available2017-01-30T14:58:39Z
dc.date.created2009-03-05T00:55:11Z
dc.date.issued2007
dc.identifier.citationMarchegiani, Chris and Phau, Ian. 2007. Advertising appeals to "the times of your life": developing a scale to measure personal nostalgia, in Maree Thyne, Kenneth Deans and Juergen Gnoth (ed), Australian and New Zealand Marketing Academy Conference, Dec 3 2007, pp. 1391-1399.Dunedin: University of Otago
dc.identifier.urihttp://hdl.handle.net/20.500.11937/42281
dc.publisherUniversity of Otago
dc.titleAdvertising appeals to "the times of your life": developing a scale to measure personal nostalgia
dc.typeConference Paper
dcterms.source.startPage1391
dcterms.source.endPage1399
dcterms.source.titleProceedings of the Australian and New Zealand Marketing Academy Conference 2007
dcterms.source.seriesProceedings of the Australian and New Zealand Marketing Academy Conference 2007
dcterms.source.isbn1877156280
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateDec 3 2007
dcterms.source.conferencelocationDunedin
dcterms.source.placeNew Zealand
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record