dc.contributor.author | Marchegiani, Chris | |
dc.contributor.author | Phau, Ian | |
dc.contributor.editor | Maree Thyne | |
dc.contributor.editor | Kenneth Deans | |
dc.contributor.editor | Juergen Gnoth | |
dc.date.accessioned | 2017-01-30T14:58:39Z | |
dc.date.available | 2017-01-30T14:58:39Z | |
dc.date.created | 2009-03-05T00:55:11Z | |
dc.date.issued | 2007 | |
dc.identifier.citation | Marchegiani, Chris and Phau, Ian. 2007. Advertising appeals to "the times of your life": developing a scale to measure personal nostalgia, in Maree Thyne, Kenneth Deans and Juergen Gnoth (ed), Australian and New Zealand Marketing Academy Conference, Dec 3 2007, pp. 1391-1399.Dunedin: University of Otago | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/42281 | |
dc.publisher | University of Otago | |
dc.title | Advertising appeals to "the times of your life": developing a scale to measure personal nostalgia | |
dc.type | Conference Paper | |
dcterms.source.startPage | 1391 | |
dcterms.source.endPage | 1399 | |
dcterms.source.title | Proceedings of the Australian and New Zealand Marketing Academy Conference 2007 | |
dcterms.source.series | Proceedings of the Australian and New Zealand Marketing Academy Conference 2007 | |
dcterms.source.isbn | 1877156280 | |
dcterms.source.conference | Australian and New Zealand Marketing Academy Conference | |
dcterms.source.conference-start-date | Dec 3 2007 | |
dcterms.source.conferencelocation | Dunedin | |
dcterms.source.place | New Zealand | |
curtin.accessStatus | Open access | |
curtin.faculty | Curtin Business School | |
curtin.faculty | School of Marketing | |