Exploring the Role of IND–COL as a Moderator in the Comprehensive Service Evaluation Model
MetadataShow full item record
Prior research shows that a comprehensive service evaluation model best explains the relationships among perceived service quality, sacrifice, value, satisfaction, and behavioral intentions; however, it ignores the influence of culture on these relationships. This article tests the moderating effects of the individualism–collectivism dimension of national culture on all the relationships in the comprehensive service evaluation model. Findings from a large-scale study across six retail categories (cosmetics, electronics, fashion, jewelry, telecom services, and department stores) show significant differences in the strength of relationships in the service evaluation process between shoppers from individualistic versus collectivistic cultures.
Showing items related by title, author, creator and subject.
Dong, Hai (2010)With the emergence of the Web and its pervasive intrusion on individuals, organizations, businesses etc., people now realize that they are living in a digital environment analogous to the ecological ecosystem. Consequently, ...
Alhamad, Mohammed (2011)Cloud computing has changed the strategy used for providing distributed services to many business and government agents. Cloud computing delivers scalable and on-demand services to most users in different domains. However, ...
Evidence-based evaluation of programme interventions to achieve positive community integration outcomes for adults with acquired brain injuryParvaneh, Shahriar (2010)Background. The growing population of people with acquired brain injury (ABI) requires a strong focus on clients to be integrated into the community in order to use their productive skills in society, to help them live ...