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dc.contributor.authorSharma, Piyush
dc.contributor.authorChen, I.S.
dc.contributor.authorLuk, S.T.
dc.date.accessioned2017-01-30T15:03:09Z
dc.date.available2017-01-30T15:03:09Z
dc.date.created2014-11-19T01:13:17Z
dc.date.issued2012
dc.identifier.citationSharma, P. and Chen, I.S. and Luk, S.T. 2012. Exploring the Role of IND–COL as a Moderator in the Comprehensive Service Evaluation Model. Journal of International Consumer Marketing. 24 (1-2): pp. 129-142.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/42935
dc.description.abstract

Prior research shows that a comprehensive service evaluation model best explains the relationships among perceived service quality, sacrifice, value, satisfaction, and behavioral intentions; however, it ignores the influence of culture on these relationships. This article tests the moderating effects of the individualism–collectivism dimension of national culture on all the relationships in the comprehensive service evaluation model. Findings from a large-scale study across six retail categories (cosmetics, electronics, fashion, jewelry, telecom services, and department stores) show significant differences in the strength of relationships in the service evaluation process between shoppers from individualistic versus collectivistic cultures.

dc.publisherRoutledge
dc.subjectindividualism
dc.subjectsacrifice
dc.subjectservice quality
dc.subjectCollectivism
dc.subjectsatisfaction
dc.subjectperceived value
dc.subjectmoderator effects
dc.titleExploring the Role of IND–COL as a Moderator in the Comprehensive Service Evaluation Model
dc.typeJournal Article
dcterms.source.volume24
dcterms.source.number1-2
dcterms.source.startPage129
dcterms.source.endPage142
dcterms.source.issn0896-1530
dcterms.source.titleJournal of International Consumer Marketing
curtin.accessStatusFulltext not available


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