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Corporate social responsibility, stakeholder theory and climate change: Is green the new black for ExxonMobil?

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Authors
Archer, Catherine
Date
2013
Type
Book Chapter

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Archer, Catherine. 2013. Corporate social responsibility, stakeholder theory and climate change: Is green the new black for ExxonMobil?, in Lee, A. and Edwards, M. (ed), Marketing Strategy Casebook. pp. 9-17. New York, United States of America: Cambridge University Press.
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Marketing Strategy Casebook
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Abstract

Marketing Strategy Casebook, provides a rich source of material to develop students' awareness of how the concepts and principles are applied in real-world contexts." -- Back cover.