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dc.contributor.authorArcher, Catherine
dc.contributor.editorMark G. Edwards, and Alvin Lee
dc.date.accessioned2017-01-30T15:04:16Z
dc.date.available2017-01-30T15:04:16Z
dc.date.created2013-09-30T20:00:37Z
dc.date.issued2013
dc.identifier.citationArcher, Catherine. 2013. Corporate social responsibility, stakeholder theory and climate change: Is green the new black for ExxonMobil?, in Lee, A. and Edwards, M. (ed), Marketing Strategy Casebook. pp. 9-17. New York, United States of America: Cambridge University Press.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/43057
dc.description.abstract

Marketing Strategy Casebook, provides a rich source of material to develop students' awareness of how the concepts and principles are applied in real-world contexts." -- Back cover.

dc.publisherCambridge University Press
dc.subjectStakeholders
dc.subjectClimate Change
dc.subjectCSR
dc.titleCorporate social responsibility, stakeholder theory and climate change: Is green the new black for ExxonMobil?
dc.typeBook Chapter
dcterms.source.startPage9
dcterms.source.endPage17
dcterms.source.titleMarketing Strategy Casebook
dcterms.source.isbn978-1-107-60730-9
dcterms.source.placeNew York, United States of America
dcterms.source.chapter1
curtin.department
curtin.accessStatusFulltext not available


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