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    Predictors and purchase intentions of counterfeits of luxury branded products

    144455_24043_Phau 2 counterfeit.pdf (195.7Kb)
    Access Status
    Open access
    Authors
    Phau, Ian
    Date
    2010
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Phau, Ian. 2010. Predictors and purchase intentions of counterfeits of luxury branded products, in Harry Timmermans (ed), Recent Advances in Retailing and Services Science Conference, Jul 2 2010. Istanbul: Recent Advances in Retailing and Services Science.
    Source Title
    Recent Advances in Retailing and Services Science conference proceedings
    Source Conference
    Recent Advances in Retailing and Services Science Conference
    ISBN
    9789068141801
    Faculty
    Curtin Business School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/43071
    Collection
    • Curtin Research Publications
    Abstract

    This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and purchase history of counterfeit goods and Cordell et al. (1996) on investigating the extrinsic cues brand, price and retailer influencing consumption of counterfeits. The three main research questions are (a) to determine consumer's attitudes towards purchasing counterfeit products and whether these attitudes correlate with and predict past counterfeit consumption/non-consumption (b) to determine whether brand, price and retailer are determinants for consumers purchasing counterfeit products and (c) to identify the extent to which population segments consumed counterfeit products. Data collected from a mall intercept were analysed using various multivariate statistical techniques. The analysis has produced several important implications for manufacturers and policy makers for consideration.

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