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dc.contributor.authorPhau, Ian
dc.contributor.editorHarry Timmermans
dc.date.accessioned2017-01-30T15:04:26Z
dc.date.available2017-01-30T15:04:26Z
dc.date.created2010-08-17T20:03:00Z
dc.date.issued2010
dc.identifier.citationPhau, Ian. 2010. Predictors and purchase intentions of counterfeits of luxury branded products, in Harry Timmermans (ed), Recent Advances in Retailing and Services Science Conference, Jul 2 2010. Istanbul: Recent Advances in Retailing and Services Science.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/43071
dc.description.abstract

This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and purchase history of counterfeit goods and Cordell et al. (1996) on investigating the extrinsic cues brand, price and retailer influencing consumption of counterfeits. The three main research questions are (a) to determine consumer's attitudes towards purchasing counterfeit products and whether these attitudes correlate with and predict past counterfeit consumption/non-consumption (b) to determine whether brand, price and retailer are determinants for consumers purchasing counterfeit products and (c) to identify the extent to which population segments consumed counterfeit products. Data collected from a mall intercept were analysed using various multivariate statistical techniques. The analysis has produced several important implications for manufacturers and policy makers for consideration.

dc.publisherRecent Advances in Retailing and Services Science
dc.subjectculture-public relations relationship
dc.subjectpublic relations
dc.subjecteducation
dc.subjectheuristic
dc.titlePredictors and purchase intentions of counterfeits of luxury branded products
dc.typeConference Paper
dcterms.source.titleRecent Advances in Retailing and Services Science conference proceedings
dcterms.source.seriesRecent Advances in Retailing and Services Science conference proceedings
dcterms.source.isbn9789068141801
dcterms.source.conferenceRecent Advances in Retailing and Services Science Conference
dcterms.source.conference-start-dateJul 2 2010
dcterms.source.conferencelocationIstanbul
dcterms.source.placeTurkey
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing


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